Crossroads Women’s Center — From Scattered Messaging to a Story That Moved 1,400+ People

In 2024, Crossroads Women’s Center in Greenwood, South Carolina needed to grow their annual fundraiser — but their marketing felt last-minute and disconnected from the heart of their mission.

Through a one-time Strategy Session, we uncovered their deeper narrative and built a campaign around it — centered on transformation, not just attendance.

The results?
✨ Over 1,400 attendees (up from 400 the year before)
✨ A 115% increase in website engagement
✨ A unified message that moved people from interest to action — with Dr. Ben Carson as keynote speaker

What started as a local event became a movement of hope and impact — powered by the right story.

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